This year Black Friday is grey: the tradition of opening the day after Thanksgiving getting blurred by many retailers. For the last two years, stores have pushed the boundary on Black Friday. Now, multiple chains bring shopping to Turkey day.
Emily Foster is first in line at Toys 'R' Us hoping to score some deals in still tough times, but that doesn't mean she's happy about it.
"If you can get a deal your going to be there, but they are taking away Thanksgiving from being a family holiday," says Foster.
She's not alone. The morph from Black Friday to Grey Friday, even Thursday, upsetting some customers. "I think they're pushing it, they should let one holiday pass by," says Medford resident Antonio Rizo.
Target opening doors at 9. Toys 'R' Us and Walmart starting right after dinner, at 8.
Yet for some, a pre-midnight open is easier."It makes it more convenient," says Medford resident Deven Stratton. "You don't have to get up as early."
And for some, to be first, means finding a way around Thanksgiving. "My mom changed Thanksgiving to Friday so I could be there," says Miguel Ortiz, who is first in line at Best Buy.
Still, nothing changes the inner conflict for Foster.
"I'm a pawn in the evil 'Black Thursday' chess game," she says.Muddying shopping into her thanksgiving plans.
Many stores are still opening on Friday: Buy Mart, Macy's and other mall stores opening at midnight. JCPenney opening at 6 am.