Written by Joe Camarlinghi, Posted: Wed, December 28 2011 at 1:00 AM, Updated: Wed, December 28 2011 at 8:46 PM
You name it, you could probably find it in the Sears Roebuck Catalog and that's because you needed to. Linda Graham, Owner of Sheffel's Toys in Jacksonville, says "People in rural areas...this was all they had. My mom bought an old press washer...some of the old diehards...found things only Sears would carry."
How about plans to build a home. The Nunan Estate blue prints came straight from the Sears catalog. You could buy cars or electronics...but you better have the money.
Forget online Shopping or even roaming through a toy store at Christmas...back in the day you searched and circled items in the Sears catalog. Graham said "We circled them when we were allowed...made paper dolls out of them...you even had many people who had outhouses and the catalog worked very, very well for that utility."
Expense and modern conveniences slowly killed the catalog...but not before it modernized the West.
Joe Camarlinghi is the producer and host of NBC5’s “Joe’s Journal.” He is also an interviewer on NBC5’s “Five on 5.”
Joe was born and raised in San Jose, California before heading off to college in Reno, Nevada. He is a hardcore Bay Area sports fan, following the ups and downs of the 49ers, Giants and Sharks.
In his spare time Joe loves exploring Oregon’s back roads, trails, rivers and streams.