Black Friday not what shoppers bargained for

, Written by Jennifer Elliott, Posted: Fri, November 29 2013 at 12:31 PM, Updated: Fri, November 29 2013 at 12:36 PM

Black Friday turns dark as Twitter and Youtube follow fights and even shootouts.

We spoke with local shoppers to find out if this year's Black Friday was worth it.

A frenzy. Check out this fight that sparks at an out of state Walmart. ending in an arrest. This year, people got more than they bargained for. From fights to shootouts, and cops getting dragged by fleeing shoplifter's cars. "We had lines out the door," says Rogue Valley Mall Starbucks employee Maxwell Court.

Here locally no reports of violence, but those we spoke with say it didn't go as expected. shopper Vicki Allen, who we caught up with in Fred Meyer, says Black Friday was simply... a bust.  "This has been the busiest store we've been in, all of them have been dead," said Allen.

Once more, Black Friday ate into Thanksgiving dinner. More stores opened earlier than ever before, Michaels kicking things off at 4 pm. The early start a topic of heated debate: over 1 million people shared this Facebook protest.

"Everything seems to be regular price," shares Allen.

Plus, according to retail analysts with Nerdwallet.com many Black Friday sales mirror sales featured earlier in the year. 

"I thought we were going out for the sales," says Allen, "and they didn't even have them. So we left our family for them and they didn't have them."

Official revenue totals won't be out until after the weekend. Only then will we know if the newest Black Friday tactics put companies in the black.

This year, the United States Labor Department issued crowd management safety guidelines to help curb violence associated with Black Friday.

What do you think? Sound off on our Facebook page and on Twitter, or leave a comment below.

About the Author

Jennifer Elliott

NBC5 News at Sunrise co-anchor Jennifer Elliott spent most of her life in the Rogue Valley.

After graduating from Brigham Young University–Idaho, she was excited to come home again. Jennifer began her career at NBC5 in 2011 as a production assistant.

Her loves include drawing, playing the organ, fishing and of course, her husband and young son.

Catch Jennifer co-anchoring with Travis Koch weekdays on NBC 5 News at Sunrise starting at 5:30am.

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