The city of Medford is making its debut to travelers as more than just a stop on Interstate five. Folks at Travel Medford are
re-tooling the city's appeal -- hoping visitors will experience great performances daily. NBC5's Laura Cavanaugh reports.
Harry and David hosting the unveiling of an all-new travel campaign for Medford and the Rogue Valley. Business leaders gathering at Travel Medford's Visitor Center on Thursday to lend their support to the christening of the new brand -- Great Performances Daily.
Focusing on the area's strengths: arts and culture, artisan foods, wineries, as well as outdoor recreation.
The new campaign is a well-crafted message that represents the region and the culture -- a tag line that was far from arbitrary. It was a 15-month research project. The hired Bill Baker, originator of the "Shrimp on the Barbie" campaign for Australia. He enlisted the opinions of business leaders, visitors and travel writers,
an extensive $70,000 process. That research became the foundation of the new brand -- one that will appear in advertising and marketing campaigns to lure visitors to the Rogue Valley.
The new brand also came with a new website. If you would like to check it out, log on to travelmedford.org