Medford Debuts New Branding to Tourists

, Posted: Fri, March 2 2012 at 12:47 AM, Updated: Fri, March 2 2012 at 2:04 AM

The city of Medford is making its debut to travelers as more than just a stop on Interstate five.  Folks at Travel Medford are 
   re-tooling the city's appeal -- hoping visitors will experience great performances daily.  NBC5's Laura Cavanaugh reports.



Harry and David hosting the unveiling of an all-new travel campaign for Medford and the Rogue Valley.  Business leaders gathering at Travel Medford's Visitor Center on Thursday to lend their support to the christening of the new brand -- Great Performances Daily.

Focusing on the area's strengths:  arts and culture, artisan foods, wineries, as well as outdoor recreation. 

The new campaign is a well-crafted message that represents the region and the culture -- a tag line that was far from arbitrary.  It was a  15-month research project.  The hired Bill Baker, originator of the "Shrimp on the Barbie" campaign for Australia. He enlisted the opinions of business leaders, visitors and travel writers,
an extensive $70,000 process.   That research became the foundation of the new brand -- one that will appear in advertising and marketing campaigns to lure visitors to the Rogue Valley.
 

The new brand also came with a new website.  If you would like to check it out, log on to travelmedford.org

 

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