Opening Act: Britt Tests New Alcohol Policy

, Written by Travis Koch, Posted: Tue, June 12 2012 at 5:44 PM, Updated: Tue, June 12 2012 at 6:16 PM

Britt opened their fiftieth celebration of the outdoor music festival with a Bay Area rock band Primus. At the same time trying out their new alcohol policy.

Primus, a funky-alternative rock group has a following. The band led by Bass Player Less Claypool opened the doors at Britt Festival and the box office exceeded ticket sales. But a new alcohol policy has put a limit on three other bands where outside "hard alcohol" is not allowed inside. A long tradition where spirits, wine and beer have been allowed has been changed because of their "rowdy" music and following. Some home owners in the historic Jacksonville area know how crazy things can get, many of them are not big fans of the big rock groups nor the trash that people leave behind.

The move by Britt to attract a younger crowd is their latest move to increase revenue when

About the Author

Travis Koch

News at Sunrise Co-Anchor Travis Koch started his career as a filmmaker. He wrote and directed documentaries about traveling and extreme sports.

Among his many life experiences, he was a dog musher in Alaska and a baker in Minnesota. Travis began his career at NBC5 News as a weekend photographer and has continued to follow his dreams in television broadcasting and multimedia.

Catch Travis co-anchoring with Taelor Rian weekdays on NBC 5 News at Sunrise starting at 5:30am.

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