Guerrilla Advertising: Tale of a Street Marketer

, Posted: Tue, October 30 2012 at 11:40 PM, Updated: Tue, October 30 2012 at 11:50 PM

Local retailers are pulling out all the stops to get your Halloween dollar. They're trying to get your attention at all costs, including  hiring guerrilla advertising teams known as sign spinners or human directionals.

Tonight NBC5's Laura Cavanaugh takes a look behind the scenes with one of Medford's most recognizable street marketers.

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