Medford, Ore.-- "U drive, U text, U pay."
That's the message for a new campaign starting April 1st from the National Highway Transportation Safety Administration and Oregon State Police are backing them up.
"We want to educate people and let them know there's enforcement being taken place," said Senior Trooper Bill Matson.
he said April is 'Distracted Driving Awareness month,' and said it's time people focus on the road and not phones.
"Certainly going to really have a no tolerance policy with regards to the use of the cell phone and texting on your cell phone."
He also said OSP have a way to know when you're trying to hide your phone while texting and driving.
"You'll watch as they placed their cell phone on their lap and you'll see their heads bobbing up and down."
Matson said since the beginning of the year OSP has handed out over 8,000 tickets for distracted driving. And he's hoping people will get the memo in April, and think twice before they pick up their phones.
"You're operating a vehicle that's your main focus of that time to get you to where you're going safely and everything else pales in comparison to the operation of that vehicle."