Beer can brouhaha

, Posted: Mon, June 2 2014 at 9:46 AM, Updated: Mon, June 2 2014 at 11:12 AM

S.C. --- (WCBD News) A former Charleston Southern University Associate Professor who was fired Friday is speaking out.

Paul Roof says he was unfairly fired because of how his photograph was used.

"It's been an emotional roller-coaster," he says.

Roof is was an associate professor of sociology at Charleston Southern University. The school is a Christian University, and affiliated with the South Carolina Baptist convention.

He says he was fired after his image was used on a beer can manufactured by Holy City Brewing.

"My image and likeness, which I do not own, that I've never received compensation for and it was a surprise for me that it was put on a beer can by Holy City Brewing," he explains.

Roof says his photo was taken by a professional photographer at a beard and mustache competition. He didn't find out that he would be on the beer can until the cans were already in production. 

He says it's not right that he was fired. "I was given an email message early this week. I met with my dean Wednesday, and my answers were sufficient for him... but on Friday, I was called into the VP's office, and that's where I was terminated."

Paul says the response after he announced his firing on Facebook was incredible. "The response. Social media, from students that I had 15 years ago, 8 years ago, has been overwhelming."

He says he just wants that same support from the university. "I was told that it was not representative of a Christian environment. And for me a Christian environment entails two things: looking out for other people and forgiveness of others who've transgressed you."

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