The man who founded Dave's Killer Bread, a successful organic bread company, landed himself behind bars. He's accused of ramming police cars and leading authorities on a chase.
It all started on Thursday when police say 50-year-old David James Dahl, founder of Dave's Killer Bread, showed up at the company's bakery and began acting out.
"He went into the store and he smashed a life-sized cutout of himself because he's the symbol of a brand," began a witness as he spoke to the 911 operator.
"And he's intimidating employees that are watching him.
Basically, talking...preaching," continued the caller.
Dahl left the scene before cops could speak with him.
Later Thursday night he was arrested when police say they got a call from a woman claiming her friend was acting erratically.
When police arrived, they say Dahl rammed three cop cars.
Police boxed him in, pulled him out of his car, a fight began and officers were injured. That's when authorities say a taser was used to stop him.
Dahl is the founder of Dave's Killer Bread. It's a brand he created when as an ex-felon, he couldn't get a job. It made him a role model. Now that's in question.
"I don't think people want to use him as a role model anymore, but I don't think you should discount the positive aspects that he was able to accomplish," said Anne Carter, the General Manager at the Medford Food Co-Op.
While the man may not be considered the hero he once was, his brand is still alive and well at the Medford Food Co-Op.
"It is a really good bread, very healthy, a variety of grains and nuts and seeds in it."
Carter said she hopes people recognize the quality of Dave's Killer Bread and separate it from this incident.
Dahl is on $290,000 bail in Washington County, charged with 2nd degree assault, attempting to elude, among other charges.