NEW YORK CITY (NBC News) — Retail analysts looking for holiday cheer over Thanksgiving weekend found it on screens large and small, as a craving for convenience and inclement weather drove up online sales during and after Black Friday — a trend analysts say can help the sector, even if Cyber Monday itself becomes less significant.
“Extreme weather across the U.S. in the form of heavy rain and snow, along with earlier deals that retailers pushed out to make up for a shorter holiday season, meant that many shoppers opted to stay home to shop on Black Friday,” said Taylor Schreiner, principal analyst and head of Adobe Digital Insights. “It shows that consumers are re-imagining what it means to shop during the holidays.”
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