NEW YORK CITY (NBC News) — Retail analysts looking for holiday cheer over Thanksgiving weekend found it on screens large and small, as a craving for convenience and inclement weather drove up online sales during and after Black Friday — a trend analysts say can help the sector, even if Cyber Monday itself becomes less significant.
“Extreme weather across the U.S. in the form of heavy rain and snow, along with earlier deals that retailers pushed out to make up for a shorter holiday season, meant that many shoppers opted to stay home to shop on Black Friday,” said Taylor Schreiner, principal analyst and head of Adobe Digital Insights. “It shows that consumers are re-imagining what it means to shop during the holidays.”
Nicole Costantino is a reporter and weather forecaster for NBC5 News. She comes to us from Phoenix, Arizona where she graduated from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. She also received a minor in Meteorology.
Before coming to NBC5 News Nicole was an anchor, weather forecaster and reporter at KAET in Phoenix, AZ. In college, she interned for CBS Evening News in New York City and the NBC4 Investigative Team in Los Angeles.
In her free time, you can find Nicole cheering on her Sun Devils and exploring the Pacific Northwest. Feel free to send story ideas and chocolate chip cookie recipes to her on Facebook (@NicoleCostantino) or Twitter (@NicCostantino).