Asante Foundation hits $35M milestone in Asante Forward campaign

MEDFORD, Ore. —The Asante Foundation is hitting a major milestone for its Asante Forward campaign. Its goal is to raise $50-million over ten years, to support all the expansion programs and projects at Asante.

So far, it’s surpassed the $35-million milestone, just four years into it! Asante says it’s thanks to over 9,000 donors who have contributed, to help improve the lives of people in the community.

Last year, Asante received its largest gift of $5-million from Mary and Dick Heimann, for Medford’s regional cancer center. Donors J. Paul & Geertje de Vos gave $1 million for Heimann Cancer Center. George and Susan Alameda gave $1 million to the patient pavilion for the ICU. Lastly, Wanda Olsrud split her gift between the Heimann Cancer Center and the new women’s and children’s hospital-within-a-hospital in the patient pavilion.

‘”This effort is resonating with our community, they are seeing the value to supporting healthcare to ensure it’s there for them, their love ones, and neighbors,” said Andrea Reeder, Director of Campaigns & Operations at the Asante Foundation.

To learn more or get involved with the Asante Foundation, visit

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Jenna King is the 6pm and 11pm anchor for NBC5 News. Jenna is a Burbank, CA native. She graduated from the University of Oregon with a degree in Broadcast Journalism and a minor in Sports Business. During her time at Oregon she was part of the student-run television station, Duck TV. She also grew her passion for sports through her internship with the PAC 12 Network. When Jenna is not in the newsroom you can find her rooting for her hometown Dodgers, exploring the outdoors or binging on the latest Netflix release.
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