Oregon Shakespeare Festival ‘drastically’ drop ticket prices among other new changes for 2022 season

ASHLAND, Ore — The Oregon Shakespeare Festival unveiled sweeping new changes along with the announcement of its 2022 season on Wednesday.

“Our 2022 season is dedicated to the artists who are involved in it,” Nataki Garrett, artistic director with OSF, told NBC5. “All of whom have so much to share after 18 months of crisis, closure and now rebirth. It’s going to be a really exciting season.”

OSF will begin its season in April, a month later than its traditional start in March, with eight in-person performances. Officials say it will be a shorter season than usual, but will reflect on the last two years of “extreme uncertainty,” dealing with fire season and the COVID-19 pandemic.

It’s also planning to roll out several shows under its digital stage “O!.” The platform first became a backup option for people to view performances, in case they were cancelled or changed due to COVID restrictions or unhealthy air quality.

The company cut its top ticket price of $132 by $57. Ticket prices now range from $35- $75. Executive director David Schmitz, says they wanted to make shows widely available and affordable. 

OSF says its also replacing its membership model with a new “Change Makers” program. Its designed to be a “focused and simplified donor experience,” according to officials.

In a press release, Schmitz highlighted OSF’s use of a “dynamic pricing” model, which raises the cost of tickets based on short supply and popularity. He says the model was largely focused on maximizing revenue.

Just sort wanted to move away from a transactional model to something a little bit more that’s about people’s love for OSF, and their desire to ensure that it continues well into the future.” said Garrett. 

RELATED: Oregon Shakespeare Festival announces 2022 season

Next season will be Garrett’s first fully programmed season. She says they’re prepared to highlight the passion and efforts from the artists, after the difficulties they faced over the last two years. 

“Each one of these plays and projects represents the desires, the voices, and the passions of truly gifted theatre artists,” Garrett said in a release. “The diversity of styles, perspective and stories represented here is a true reflection of my artistic vision.

We’re back, we’re thriving, and we’re moving towards the future.” 

 

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Anthony Carter
Anthony Carter is a reporter for NBC5 News. He grew up in Philadelphia, Pennsylvania and graduated from Elizabethtown College in 2019. Anthony started his career as a print journalist, covering New York sports and the NBA Draft. He then started his own sports podcast and website covering the Arena Football League. Anthony moved to the Rogue Valley in 2019 as a news producer before joining the NBC5 News family. Anthony likes to workout at the gym, play basketball, and root for his Atlanta Hawks and New York Jets. Want to connect with Anthony? send him an email: [email protected]
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