Sherm’s Thunderbird goes ‘blue’

Klamath Falls, Ore. – A supermarket in Klamath Falls is recognized for helping customers make healthier choices.

The designation for Sherm’s Thunderbird Market is the first in the region.

“They’re the very first Blue Zones Project approved grocery store in the entire state.”  Notes Erin Cox of the Blue Zones Project.  “And, in the entire Pacific Northwest.”

Customers were offered healthy samples as part of the celebration, such as ‘breakfast banana splits’.

Additional focus is being placed on healthy options.

Cox adds that Sherm’s even has Blue Zones approved checkout lanes…

“They have created four healthy checkout lanes where we don’t have candy bars, or junk food – we only have things like nuts, dried fruit, fresh fruit.”

Store Manager Jim ‘J.D.’ Dillon says the checkout lanes have been popular…

“We had a young girl crying in the check stands, because she wanted an apple – and that was awesome.”

Cox points out that the designation doesn’t mean that old favorites are no longer available…

“What they’re trying to do is make the healthy choice the easy choice.”

And the store manager thinks that’s good business.

“I do believe that it will be a big boost for the store.”  Says Jim Dillon.  “But also for the community.”

The Blue Zones Project makes use of lessons learned in areas of the world known for long and healthy lifespans.

The Project aims to implement those lifestyle habits in other areas.

Skip to content