Asante Foundation discontinues Oregon Wine Experience

MEDFORD, Ore. – The Oregon Wine Experience announced Wednesday that Asante has decided to no longer host the event.

According to a press release, the reasoning given was that OWE is no longer “financially viable as a fundraising event.”

“This is one of the most difficult decisions we’ve ever had to make,” said Asante’s senior vice president and chief philanthropy officer Andrea Reeder.  “Asante is incredibly honored and proud of the experience and event we created for the community.”

OWE says it has attracted tens of thousands of people from across the country to the event since 2015.  The event generated more than $12 million for healthcare programs at Asante in that time frame.

Asante owns and operates all OWE trademarks, including the names Oregon Wine Experience, Oregon Wine Competition, and Oregon Wine University.

Asante says it will fulfill all remaining OWE auction purchases through this year’s event and will host the final Oregon Wine University class in December of this year.

“We extend our immense gratitude to every sponsor, vendor, winery, and guest who helped make OWE a reality,” Reeder said.  “The outcomes and opportunities that were made possible through this event will continue to have an impact.”

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Taylar Ansures is a producer and reporter for NBC5 News. Taylar is from Redding, California and went to California State University, Chico. After graduating, she joined KRCR News Channel 7 in Redding as a morning producer. She moved to Southern Oregon in 2022 to be closer to family and became KTVL News 10’s digital producer. Taylar is currently finishing her Master's Degree in Professional Creative Writing through the University of Denver. In her free time, Taylar frequents independent bookstores and explores hiking trails across Southern Oregon and Northern California.
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