SACRAMENTO, Calif. (CNN) – College athletes in California will have an easier time getting paid for endorsements under a new law signed by Governor Gavin Newsom.
The measure would give student-athletes the ability to benefit financially from their name, image and likeness.
The “Fair Pay to Play Act” takes effect on January 1, 2023.
Currently, the NCAA bans student-athletes from making any money while playing college sports. That, while colleges and universities can make millions promoted their athletes.
According to a Sports Illustrated report, the NCAA called the act “unconstitutional.”
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