Challenges for movie theaters throughout COVID restrictions

Aaron Nilsson December 5, 2020

Last Updated: December 5, 2020

ASHLAND, Ore. — COVID restrictions continue to put the clamp down on movie theaters.

Coming Attractions Theatres is based in Ashland.

It runs the Varsity Theatre and Ashland Street Cinema, and also has 19 other locations in Alaska, California and Washington.

“Even if we were able to open, we have very little product to bring people in the doors so it’s going to be tough on movie theaters until March or April, if I had to guess, and that’s given if COVID rates go down,” President and C.O.O. of Coming Attractions Theatres, Al Lane, said.

All 21 of the company’s locations are functional and will be ready to operate once new movies come in and restrictions are loosened.

Aaron Nilsson

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NBC5 News reporter/weather forecaster Aaron Nilsson is a Southern California native, but most recently lived in Seattle. He's also lived in Sweden and Utah. He graduated from Brigham Young University with a Bachelor's Degree in Broadcast Journalism and a minor in Scandinavian Studies. While at BYU, he covered sports for BYUtv. Aaron is not new to the Medford/Klamath Falls market. He was a local TV journalist from 2013-2017. Outside the station, Aaron enjoys music, traveling, sports, movies, and cooking. His favorite sport is soccer.