SAN JOSE, Calif. – Social media behemoth Facebook plans on working its way into another part of your life: dating.
During the company’s F8 conference in San Jose, CEO Mark Zuckerberg announced Facebook will be adding dating app features, taking on a major competitor, Match Group, which owns Tinder and OKCupid.
Following the news, Match Group’s stock tanked more than 15%.
According to The Verge, Zuckerberg said on stage at the conference, “This is going to be for building real, long-term relationships—not just for hookups.”
The feature will reportedly be an option for users within the Facebook app itself.
A Facebook representative gave the F8 audience a look at the design of the dating feature, which appeared to be similar to other mobile-dating apps with the addition of being more “community focused.”
The feature should be activated sometime later this year.
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