Local cab company remaining strong after Uber/Lyft launch

Medford, Ore.- One local cab company in the Rogue Valley did not see a decrease in customers during Uber and Lyft’s opening week.

Brienna Harris is a manager and driver for AAA Eco Cab. It’s a family business her mom started six years ago.

When she heard ride-sharing companies like Uber and Lyft were coming to Medford, she was concerned. Not only was she worried about losing business, but she had also heard negative comments about the companies from customers.

“They feel like it’s too corporate and it takes away from the local people that live here,” Harris said.

After Uber launched on the first of this month, it’s clear customers are sticking to their word, since business hasn’t dropped.

“This last weekend we honestly by the numbers we couldn’t even tell there was any difference,” Harris said.

Harris says what sets them apart are their personal relationships with passengers, leading to customer loyalty.

“Me and my mom take pride in the relationships we have with the customers so I know that’s super important and people respond to that,” Harris said. “They take notice.”

Harris says she’s not necessarily against the competition.

“Competition is always a good thing, Harris said. “The city is growing.”

She’s also confident her customers will keep coming back.

“We’ve had established customers for four or five years that you know they become like family and so you can’t get much better than that,” Harris said.

Even though AAA Eco Cab hasn’t been affected, the family business is sure some cab companies will take a hit.

Harris says she hopes other cab companies in the valley can also develop strong relationships with customers.

NBC5 News Multimedia Journalist Elizabeth Ruiz was raised in Northern Colorado. She graduated from Colorado State University with a degree in Journalism and Media Communication. She also minored in Spanish and studied in Spain. While at Colorado State, she was an anchor and reporter for CTV Channel 11.

Elizabeth loves Zumba dancing, singing and spending time with her family.

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