MEDFORD, Ore — Medford City Councilors have officially granted the new naming rights of U.S. Cellular Community Park to Lithia Motors.
The five-year agreement was approved during the city’s meeting Thursday. The new name of the park, located on the 300 block of Lowry lane, will be, “Lithia & Driveway Fields.”
Naming rights for U.S. Cellular expired in May this year. Lithia’s deal is worth $725,000 with the city receiving $145,000 each year for maintenance and advertising.
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The new name will be in effect starting January first of next year. Lithia will have an option of adding five more years to the deal when the time approaches.
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