U.S. Cellular Park could catch new name by 2022

MEDFORD, Ore. — U.S. Cellular Park might be getting a new name in a little over three months.

The Medford Parks and Recreation Commission will meet on Tuesday to discuss changing the name of the city’s massive park to “Lithia and Driveway Fields.” If approved, it will then be passed on to the Medford City Council for consideration during its October 7th meeting.

The name change would come with a five year, $725,000 agreement beginning the first of next year. The city would receive $95,000 a year to help with turf replacement and $50,000 a year for marketing, as well as new and improved signage.

Before the fields were built in 2007, U.S. Cellular paid $650,000 for the naming rights. It held those rights through May of this year.

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Madison LaBerge
Madison LaBerge is the anchor of NBC5 News Weekends at 6 and 11. She graduated Magna Cum Laude from Arizona State University's Walter Cronkite School of Journalism and Mass Communication. Madison is originally from Albuquerque, New Mexico. She loves living in the Pacific Northwest. She can't get over "how green everything is!" When Madison is not at work, she looks for new and exciting cooking recipes and explores Southern Oregon. Feel free to send her story ideas or the address of your favorite Mexican food restaurant!