Ski shop’s business depends on mother nature

MEDFORD, Ore —Mt. Ashland is not the only place waiting for snow to fall, Rogue Ski Shop in Medford, says much of it’s business depends on the weather.

The shop says it has to budget most of the year, in order to prepare for slower seasons.

However, the shop says it has good foot traffic coming into the shop right now, as people are getting ready to enjoy the snow.

“It is weather dependent and we can experience up and downs of 20 to 30 percent, and we don’t have any control over it because it’s the snow, if there’s snow, there’s people coming in and if there’s no snow, there’s no sales,” says Rogue Ski Shop owner.

The ski shop says the ski industry should be healthy this year, but ultimately it will depend on the level of snow fall.

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Jenna King
NBC5 News Reporter Jenna King is a Burbank native. She graduated from the University of Oregon with a degree in Broadcast Journalism and a minor in Sports Business. During her time at the U of O, she was part of the student-run television station, Duck TV. She also grew her passion for sports through interning with the PAC 12 Network. When Jenna is not in the newsroom you can find her rooting for her hometown Dodgers, exploring the outdoors, or binging on the latest Netflix release.
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