Ski shop’s business depends on mother nature

MEDFORD, Ore —Mt. Ashland is not the only place waiting for snow to fall, Rogue Ski Shop in Medford, says much of it’s business depends on the weather.

The shop says it has to budget most of the year, in order to prepare for slower seasons.

However, the shop says it has good foot traffic coming into the shop right now, as people are getting ready to enjoy the snow.

“It is weather dependent and we can experience up and downs of 20 to 30 percent, and we don’t have any control over it because it’s the snow, if there’s snow, there’s people coming in and if there’s no snow, there’s no sales,” says Rogue Ski Shop owner.

The ski shop says the ski industry should be healthy this year, but ultimately it will depend on the level of snow fall.

© 2024 KOBI-TV NBC5. All rights reserved unless otherwise stated.

Jenna King is the 6pm anchor and our Feature Reporter at 10pm and 11pm for NBC5 News. Jenna is a Burbank, CA native. She graduated from the University of Oregon with a degree in Broadcast Journalism and a minor in Sports Business. During her time at Oregon she was part of the student-run television station, Duck TV. She also grew her passion for sports through her internship with the PAC 12 Network. When Jenna is not in the newsroom you can find her rooting for her hometown Dodgers, exploring the outdoors or binging on the latest Netflix release.
Skip to content