“I don’t think there was a winner this year,” says AdWeek executive editor James Cooper. “I think it was pretty safe in general and fairly vanilla.”
That’s due in part to the pressure that comes with the commercials’ $5 million price tag.
Comedy was king this year, including Hyundai’s “First Date” ad with Kevin Hart.
It was number one in USA Today’s Ad Meter rankings.
Doritos put two spots in Ad Meter’s top five, both from its 10th annual contest.
Tumbling to the bottom of the rankings were a pair of ads from drug companies.
“When you’re eating the pizza and the Doritos and the hot dogs, you don’t want to think about some of those issues,” notes USA Today business reporter Charisse Jones.
But many were thinking about Mountain Dew’s PuppyMonkeyBaby, which stirred a love it or hate it debate.
“People were like, oh my God, this is Frankenstein’s monster!! I can’t get it out of my head!” Jones says.
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