(CNN) Goodbye, Oscar Mayer Wienermobile. Hello, Frankmobile.
The beloved Wienermobile is hitting the road this summer with a new name.
The change is in honor of the brand’s 100% beef franks’ new recipe.
The fleet of six Frankmobiles features new exterior decals, including a “please do not lick” one.
Instead of “Hotdoggers” behind the wheel the new drivers are called “Frankfurters.”
The company is also introducing a “Frank for Franks” program. Anyone with an iteration of the name “Frank” can get a coupon for a free pack of beef franks.
Oscar Mayer says this is the first time the vehicle has changed names since 1936.
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