Bold new campaign takes aim at distracted driving

640x360_10929C00-JSFSAPortland, Ore. —  (KGW) April is National Distracted Driving Awareness Month and the National Highway Traffic Safety Administration is pushing its message in a surprisingly blunt way.

On the NHTSA Twitter page they’re responding to tweets by being honest and direct. It’s attracting attention. For example, when one person tweeted that texting and driving is “pretty efficient,” the NHTSA responded, “If by ‘efficient’ you mean ‘super dangerous and dumb,’ they yeah, it’s pretty efficient.”

The agency also posted a riveting video showing what happens when drivers pay more attention to their phones than the road.

Oregon State Police just conducted a distracted driving sting Sunday in conjunction with other agencies, on Highway 26 between Sandy and Gresham. Troopers say distracted driving, when drivers text, eat, or apply makeup while on the road continues to be a big problem.

Read more:

© 2024 KOBI-TV NBC5. All rights reserved unless otherwise stated.

Skip to content