The science behind shopping

Do you sometimes wonder why you bought that hideous outfit you never wear? Or the ugly coffee mug you never use?

Apparently, according to recent studies, there may be science behind your shopping.

Stores are using psychology and research to encourage shoppers to open their wallets.

For instance, if items are on the middle of a shelf and if a price ends in nine, studies show people are more likely to buy. How sales clerks treat customers may also influence shoppers.

But according to a recent study, the nice guy doesn’t always finish first. In fact, rude sales people in luxury stores can cause customers with lower self-esteem to spend more. And if you think the music you hear is random, think again.

The right genre can make shoppers happier and lose track of time. Studies show pop music leads to impulse buys, whereas shoppers may not pay attention to lesser known music and instead focus on prices. Things to consider to help you shop smarter.

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